Katrina Haggarty

Katrina Haggarty

Katrina is our Head of Content and has over 14 years of experience in business branding, editing, writing, content strategy development and marketing within Business and B2B markets.

Experience

Developed content and marketing strategies for leading companies including Virgin Money and NerdWallet.

Areas of Expertise

  • Content writing
  • Content strategy development
  • Editing and editorial processes
  • Optimising content
  • Content auditing
  • Cluster analysis
  • Marketing strategy development

Education History

  • Editorial Project Management: Chartered Institute of Editing and Proofreading
  • Writing For Content Marketing: Institute of Digital Marketing (IDM)
  • Professional Diploma in Digital Marketing: Institute of Digital Marketing (IDM)
  • BA Hons Fashion Marketing and Communication: Nottingham Trent University

Starting a Business Tips

"Think about the big picture when looking at your brand name. Will it be future proof for the long term? Consider things like what the word means in other countries you may want to expand into. Is the name you have selected too modern and will it quickly seem dated? Could the name be used for future expansion verticals? And does it look like a brand name you could use on merchandise in the future, if that is applicable to your brand.” “Take time to research your competition and gain inspiration from many different sources when choosing your perfect business name. It’s surprising where inspiration comes from when you least expect it. And in the meantime, our generator tools can get you started!”
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