What is a Podcast Format?
Podcast formats serve as the basis for your show’s success, similar to a personalized playlist that showcases your unique vibe. Whether you love lively conversations, captivating stories, or sharing your expertise solo, there is a format that suits your style like a glove.
Podcast script format
As a podcast creator, choosing the right podcast format is essential to capturing your audience’s attention. It’s the key ingredient that adds flavor and personality to your show.
For example, are you a natural at engaging interviews and delving into the minds of fascinating guests?, then conversational podcasts (or interview podcasts) are the way to go.
Perhaps you have a knack for storytelling, weaving narratives that leave listeners on the edge of their seats. Then you should try storytelling podcast format.
What is a Podcast Structure?
Structure is the glue that holds your chosen format together. It’s the framework that shapes the flow and segments of your show, ensuring a seamless and captivating listening experience.
As we delve deeper into podcast structure, let’s explore the essential elements that make every episode shine.
The podcast structure is made up of three segments:
- The intro: It sets the stage for what’s to come. It should also hook the listener with a compelling teaser, and persuade them to stay and listen longer.
- The content: It’s the essence of your chosen format. It’s the captivating storytelling or informative discussions. Here’s where you share your knowledge with the audience.
- The outro: This is where you wrap up the episode, and suggest what your listeners will hear in the next episode.
- Plus a CTA: Remember to tell your audience that they should subscribe, rate or review the episode. A call to action is a must, either made throughout the episode or at the end.
Now, keep in mind that podcast structure varies across different formats. Each podcast format will have its own unique way of organizing and presenting content. However, these critical elements—intro, content, and outro—remain the pillars that support every successful episode.
MORE: How to write a successful podcast script
Difference Between Podcast Format and Podcast Structure
Wondering what the difference between podcast format and podcast structure is? We’ve prepared a table highlighting the differences between the two:
| Podcast Format | Podcast Structure | |
|---|---|---|
| Definition | Refers to the overall style, length, and frequency of episodes. | Deals with the organization and flow of individual episodes. |
| Focus | Determines the general characteristics of the podcast. | Determines how an individual episode is crafted. |
| Scope | Describes the overall approach and tone of the podcast series. | Describes the arrangement and flow of content within an episode. |
| Purpose | Helps creators and listeners choose podcasts that align with their preferences. | Helps create engaging and well-structured episodes. |
| Considerations | Consider the target audience, content delivery style, and desired outcomes. | Consider the sequence of segments, transitions, and pacing. |
| Importance | Guides the overall production and presentation of a podcast series. | Influences the listener’s experience and engagement within a single episode. |
| Flexibility | Can be adapted or changed across different episodes or seasons. | Can be adjusted to suit the topic, guest, or theme of a specific episode. |
| Longevity | Typically remains consistent throughout the podcast series. | Can vary from episode to episode based on the desired structure. |
7 Most Popular Podcast Formats
The seven most popular podcast formats include:
- Interview Podcast Format,
- Narrative Storytelling Podcast Format,
- Panel Podcast Format,
- Solo Show or Monologue Podcast Format,
- Hybrid Podcast Format,
- Video Podcast Format,
- Your Own Podcast Format.
We’ve explained the most common podcast formats with examples. Which one is going to be your favorite?
1. Interview Podcast Format
The interview format involves interviewing guests with expertise or interesting stories to share.
The host engages in conversations, asking questions and guiding the discussion. Interview-based podcasts often provide valuable insights and perspectives.
The interview podcast format is very similar to the conversational podcast format. Many times these formats are merged together.
As the name suggests, a conversational podcast is more of a conversation between the host and guest than the interview podcast format.
Interview podcast format example: On Purpose with Jay Shetty, hosted by Jay Shetty.
Why is it suitable for my podcast?
If you plan to have guests on every episode, and if you want that to be the main focus of your podcast, then this podcast format is the one you should opt for.
2. Narrative Storytelling Podcast Format
In this format, podcasts tell a compelling story with a beginning, middle, and end.
These podcasts often incorporate elements of investigative journalism, personal narratives, or fictional storytelling.
Narrative podcasts are known for their immersive and engaging storytelling techniques.
Narrative storytelling podcast format example: Serial, hosted by Sarah Koenig.
Why is it suitable for my podcast?
If you plan to elaborate on stories and dive deeper into storytelling, then the narrative podcast format is the one for you.
3. Panel Podcast Format or Roundtable Podcasts
This format involves a group of hosts or experts engaging in a discussion on a particular topic.
Panel discussions allow for different viewpoints and opinions, creating a dynamic and diverse conversation. These podcasts are great for in-depth analysis and lively debates.
Panel podcast format example: The Bill Simmons Podcast, hosted by Bill Simmons.
Why is it suitable for my podcast?
If you’re not afraid of disagreeing with your guests or co-hosts on various topics, but still want to hold an interesting discussion, then the panel podcast formal is the one for you.
MORE: 25 good podcast topics
4. Solo Shows or Monologue Podcasts
As the name suggests, solo shows feature a single host presenting content without guests or co-hosts.
Solo podcasts are typically informative or educational, where hosts share their knowledge, experiences, or thoughts on a specific subject.
Solo show podcast format example: The Tim Ferriss Show, hosted by Tim Ferriss.
Why might it be right for my podcast?
You might not want to talk with anyone else on your podcast, in that case a solo show is much better than other formats which you won’t be comfortable with.
5. Hybrid Formats
Some podcasts combine multiple formats to create a unique listening experience.
For example, a podcast may start with a solo segment, or simply with a co-host. Then it can transition into an interview and conclude with a roundtable discussion.
Hybrid formats offer versatility and keep the audience engaged.
Hybrid podcast format example: The Joe Rogan Experience, hosted by Joe Rogan.
Why is it suitable for my podcast?
Sometimes it’s nice not to stay flexible. If you don’t want to follow just one format, a hybrid one will be just right. Just make sure not to mix and match too much so it doesn’t confuse your audience.
6. Video Podcast Format
The video format has to have a mention here too. After all, this type of format is definitely a more unique one. Not everyone shows their face when it’s easier to talk with just a mic.
YouTube podcasts have become increasingly popular, and it’s no surprise. We all love to see our favorite influencers and celebrities. If you feel brave enough, this type of podcast format will be a treat for your podcast listeners.
Video podcast format example: The Diary of a CEO with Steven Bartlett, hosted by Steven Bartlett.
Why is it suitable for my podcast?
If you want to show your face to the audience, then why not try a video format. There will be some extra work involved, but in the long term, it gives much better exposure.
7. Your own format
Who’s to say what type of format is best or worse? Or that you have to stick to one.
If you want to make up your own format, it’s totally up to you. If you create something unique, even better. Remember, people love to see originality. Could your podcast format be the one that everyone falls in love with?
Why is it suitable for my podcast?
Because you want to do something unique that no one has done before.
MORE: Who are the top podcasters?
Podcast Format Statistics
According to Statista (October 2022), the preferred podcast format is as follows, in the US:
- The video format is most popular amongst Gen Z (42%) and Millennials (43%).
- The video format is preferred by most generations except Gen X, who prefer to listen without video (31%) rather than with (28%).
- Overall, 32% of all US adults prefer to listen to podcasts with video, and 26% prefer to listen to podcasts only in audio format.
Podcast Format Template
Here’s a sample podcast format outline that you can use as inspiration for your podcast:
- Introduction
- Podcast name: (Your podcast title)
- Host(s) introduction: (Names and brief background of the host(s))
- Episode number and title: (Episode # – Episode Title)
- Brief overview: (Short summary of what this episode will cover)
2. Sponsor message (if applicable)
- Introduction to sponsor: (Brief introduction of the sponsor)
- Sponsor’s message: (Read the sponsor’s ad or message)
3. Main Content
- Segment 1: Opening Topic
- Introduction to the topic
- Discussion/Interview/Storytelling
- Listener engagement (questions, polls, etc.)
- Segment 2: Secondary Topic(s)
- Introduction to the next topic
- Discussion/Interview/Analysis
- Audience interaction (social media shoutouts, listener emails)
- Segment 3: Special Features
- Special guest interview, expert analysis, listener stories, etc.
- Q&A session
- Fun facts or trivia
4. Break (if applicable)
- Music interlude or secondary sponsor message
5. Continuation of main content
- Further discussion or additional segments
6. Conclusion
- Summary of the episode
- Key takeaways or calls to action (subscribe, visit a website, follow on social media, etc.)
- Teaser for the next episode
7. Credits and Acknowledgments
- Thank the guests, contributors, and sponsors
- Mention the production team (if any)
8. Outro
- Final words
- Outro music or signature sign-off
9. Post-Episode Optional Content
- Bonus material, additional sponsor messages, or bloopers.
Pros and Cons of Different Podcast Formats
Here’s a pros and cons table comparing the leading podcast formats:
| Format Style | Pros | Cons |
|---|---|---|
| Interview Podcast Format | – Provides diverse perspectives and insights. | – Dependent on guest availability. |
| – Engaging conversations and dynamic exchanges. | – Reliance on guest chemistry. | |
| – Offers opportunities for deep exploration of topics. | – May require significant pre-interview preparation. | |
| Narrative Storytelling | – Captivating and immersive storytelling experience. | – Requires meticulous planning and research. |
| – Builds suspense and keeps listeners hooked. | – May have a slower pace or require longer episodes. | |
| – Blends elements of journalism, personal narratives, etc. | – Crafting compelling stories can be time-consuming. | |
| Panel Podcast Format or Roundtable Podcasts | – Offers diverse viewpoints and perspectives. | – Managing multiple voices and maintaining balance. |
| – Dynamic and lively conversations. | – Difficulties in scheduling multiple guests. | |
| – Allows for in-depth analysis and debates. | – Potential for overlapping or conflicting opinions. | |
| Solo Shows or Monologue Podcasts | – Provides direct connection with the host’s expertise. | – Requires a host to carry the entire episode. |
| – Freedom to share personal insights and experiences. | – Limited opportunity for discussion and different voices. | |
| – Control over the pacing and flow of content. | – Requires strong solo hosting and storytelling abilities. | |
| Hybrid Formats | – Offers versatility and a unique listening experience. | – Requires careful integration of different format elements. |
| – Keeps the audience engaged with varied content. | – Potential for disjointed transitions between segments. | |
| – Can cater to different preferences and interests. | – Requires seamless blending of different format styles. | |
| Video Formats | – Visual element adds an extra layer of engagement. | – Requires additional resources for video production. |
| – Allows for non-verbal communication and visual cues. | – Accessibility challenges for audio-only platforms. | |
| – Provides opportunities for visual demonstrations. | – Requires careful consideration of audio-visual balance. |
Remember that the suitability of each format style may vary depending on the podcast’s specific goals, target audience, and the capabilities of the podcasting team. Therefore, it’s important to consider these factors when choosing the best format for your podcast.
Expert tip
Each podcast format and structure has its own merits and caters to different interests and preferences. Whether you enjoy thought-provoking discussions, captivating stories, or informative monologues, there is a podcast format that suits your taste.
MORE: Learn how to promote your podcast
What is the Best Podcast Format for Your Show?
Choosing the best podcast format for your show depends on factors such as:
- Knowing your target audience, content goals, and personal preferences.
- Considering the type of content you want to create, your hosting abilities, and the format that aligns with your strengths.
Experimentation and audience feedback can help you determine the best format for your show.
MORE: What is podcast branding, and how does it work?
How to Switch a Podcast Format?
After choosing a podcast format, you might decide that it’s not the one for you. And that’s ok.
If you’re considering switching your podcast format, planning and communicating the change is important, which is why you should consider the following steps:
- Evaluate the reasons behind the switch and how it aligns with your content goals.
- Inform your existing audience about the upcoming change through social media, website announcements, or a dedicated episode.
- Provide them with an explanation of why you’re making the switch and the benefits they can expect.
- Adapt your podcast structure to fit the new format and ensure a smooth transition for existing and new listeners.
And there you have it. Switching to a different podcast format doesn’t have to be too scary if you know what to do.
MORE: What equipment do you need for a podcast?
Takeaway Points
To summarize, a podcast format refers to a podcast series’s overall style, length, frequency, and tone.
In comparison, the podcast structure deals with the organization and flow of individual episodes.
Understanding different podcast formats helps creators and listeners choose content that aligns with their preferences and interests.
Recommendation
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